The label states "Proprietà Moscone A." This means that the vineyards are owned by Mr. Moscone. The label also states the location "Monforte d'Alba, Tenuta Mosconi." Tenuta means estate. The name of the estate is "Mosconi." It was customary in Piedmont for villages to be named after their inhabitants and vice versa (Mosconi is the plural of Moscone, therefore the village where the Moscone family or families live).